Dear Nate and Tami,
How do you market a luxury home? A question you first asked.
According to the luxury marketing experts (around the US) there is no single “silver bullet” marketing plan. The marketing plan should be specific to each luxury property based on the campaign theme, headline, and the copy should highlight the unique lifestyle each home represents.
When you choose to work with Key Realty Group our team of marketing experts are ready to curate an attractive and compelling direct marketing program to market your home effectively.
We have a home stager, copywriter, graphic designer, photographer, videographer and website designer lined up and are ready to create a dynamic and engaging marketing plan just for you.
Here is the step by step Advance Marketing Plan which we developed:
BEFORE WE LIST
1. Schedule an appointment with the home stager to prepare the home for photo/video shoot.
2. Schedule the professional photographer appointment with you.
3. Schedule the video shoot for the virtual tour and marketing video shoot.
4. Prepare for the Q and A to gather detailed information about the features of your home to tell the story.
- 4.1 – Transcribe the Q and A
- 4.2 – Give the material to copywriter and editor for proofreading
- 4.3 – Give you the copy to you for final approval
5. Website Design – Steps 1-4 must be ready to start designing the marketing website
- 5.1 Design a newsletter and drip marketing email
- 5.2 Add “CALL TO ACTION” in every page
- 5.3 Add Coming Soon Date
- 5.4 Add Brokers Only Showing Date or TBA
- 5.5 Block content to generate leads by asking pertinent information about the potential & qualified buyer before showing all the content of the website
6. PRESS RELEASE – Coming soon listing in Lane County (professionally written for maximum searchability and visibility)
- In Print PR – Copy for local news (Oregon Live and Register Guard)
- Online PR – News aggregators (national and international)
- Social Media Posting
- PR for the Website
7. DIRECT MARKETING – Internet Marketing and Advertising
- Facebook Ads/Instagram – Lead Survey Ads, Video Ads, and Image Ads – Link to Website
- Google Display Ads – Video and Images Ads to specific Google Ad Network like YouTube
- Social Media Posting – Pinterest, Facebook Groups, Etc
- Other Advertisement Channels to reach maximum visibility (Luxury Home Magazine, Tradeshows, Postcards, Flyers)
8. CONTENT MARKETING – Blogging about different features of your home and guest house, etc.
The direct marketing materials will come from step 1-5 and step 6-8 will be implemented during the listing period. We will sell your home!
- The home will be listed on top real estate websites such as Zillow, Trulia, Homes&Land, etc.
- The home will be on all of our syndicated real estate websites nationwide and will be listed as international offering
- Showing of the home will be coordinated based on potential buyer’s schedule.
- Brokers only home show.
About 90% of home buyers go online to look for properties. We market your home until it is sold.
For question or comment please call me 541-954-8600
Key Realty Group Inc.